Dead Battery Milking

Wednesday 9th October 2013

Soymilk is supposed to be a healthy drink, but you wouldn’t tie it in with battery power would you? Yet it is down to the efforts of Vitamilk, a Thai soymilk company, to highlight the recovery of energy from dead batteries - I guess a form of milking!

They developed a large signboard in which you can install dead batteries. The technology then squeezes out the last remaining power to provide enough charge to smartphones.

Vitamilk name the campaign "Dead batteries for Dead Batteries" to ‘confuse’ people as a way of advertising the claimed people-powering attributes of Vitamilk. But what is interesting for the ESA is how it also highlights the wasted energy that is just thrown away when we dump seemingly dead batteries.

Watch the video below and you will see that each battery has about 400 mAh of power remaining in it when we consider it dead, this is wasted energy.

The signboard allows passersby to insert used batteries, up to 1,500 batteries, providing around 150,000 mAh of power, enough to fully-charge 140 smartphones.

The board has been in use for two months and has provided an estimated 3,328 hours of talk time to phone users.

Watch Vitamilk's promo video:

Categories: General, Reviews, Technology

Wednesday 9th October 2013


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