$20M for Sustainable World Cup

FIFA (Fédération Internationale de Football Association), have announced that they will spend $20 million for the 2014 World Cup in Brazil to be the first with a comprehensive sustainability strategy.

FIFA and the Local Organising Committee (LOC) teamed up with the Brazilian government at Rio+20, the United Nations Conference on Sustainable Development, to present their strategy to stage the 2014 FIFA World Cup in a sustainable way.

As one of the largest sports events in the world, the FIFA World Cup has a considerable impact on society and the environment. The sustainability strategy developed by FIFA and the LOC aims not only to mitigate the negative impact but also to maximise the positive effects of hosting the FIFA World Cup. Green stadiums, waste management, community support, reducing and offsetting carbon emissions, renewable energy, climate change and capacity development are just some of the key issues that will be addressed over the next two years. A total of approximately $20 million will be invested by FIFA in the implementation of the strategy. Further support for the sustainability effort will be provided by FIFA’s Commercial Affiliates and other involved stakeholders.

The strategy builds on the experience gained from environmental and social development programmes at FIFA tournaments since 2005, on international standards such as ISO 26000 and the Global Reporting Initiative (GRI) and on the development policies of the government of Brazil. The 2014 FIFA World Cup Brazil™ will be the first FIFA World Cup to have a comprehensive sustainability strategy.

“The ultimate goal is to stage an event that uses resources wisely, striking a balance between economic aspects, social development and environmental protection. We have joined Rio+20 because we want to contribute and to ensure that future generations have the same opportunities to meet their needs as this generation. We also want to ensure that the 2014 FIFA World Cup will be remembered not only as a fantastic football tournament but for its lasting social and environmental legacy. This requires participation from all parties involved, from the football fan to the stadium constructors. All are essential players in this sustainability line-up,” explained Federico Addiechi, FIFA’s Head of Corporate Social Responsibility. “And as the host of the 2014 FIFA World Cup and a global leader in sustainable development, Brazil and its government have been very important for FIFA and the LOC in shaping this sustainability strategy.”

“Football is arguably the Brazilians’ greatest passion, and football and the FIFA World Cup can certainly be strong catalysts for changing attitudes in favour of living more sustainable lives and adapting our daily routines. If we start with small acts in our own homes, this could plant the seeds of a new reality. From large-scale sustainable stadium projects to the dreams of poor children who want to see their football heroes perform on the pitch, this FIFA World Cup is already making a difference in Brazil. And it is up to all of us to make sure that we expand its legacy,” said Bebeto, a member of the LOC’s board of administration.

FIFA and the LOC will also jointly produce a comprehensive sustainability report in accordance with the Global Reporting Initiative (GRI). In addition, social and environmental chapters were compulsory elements in the bidding process for the FIFA World Cups™ in Russia (2018) and Qatar (2022). As a result of the voluntary initiatives in the FIFA World Cup™ stadiums in Brazil, green building certification will be mandatory for all FIFA World Cup™ stadiums in Russia and Qatar.

Picture of New Maracana Stadium by Brazilian Government (http://www.copa2014.gov.br/) [CC-BY-SA-3.0], via Wikimedia Commons

Thursday 5th July 2012

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