Australia set to benefit from carbon reduction initiative

Take up of energy saving products in Australia is set to be impacted upon by the world's first carbon label for consumer products as the Carbon Trust-engineered programme goes global.

Leading Australian environmental organisation Planet Ark has signed an agreement with the Carbon Trust to adopt its Carbon Reduction Label in the country, which will see energy-efficient products branded.

Only products whose manufacturers have measured their carbon footprint from production to disposal carry the label, which extends to everything from potato crisps to paving stones.

According to Planet Ark research director Paul Klymenko, the collaboration between the two organisations is an "exciting" development that will benefit Australian companies and consumers.

He said: "The Carbon Reduction Label scheme represents a strategic opportunity for Australian businesses to measure and reduce their products' carbon footprint and their energy cost.

"They have showcased the significant strategic value of communicating corporate commitments and cuts in product carbon footprints to European and American consumers."

Backed by 60 manufacturers, the product footprinting label was launched in the UK in 2007.

Measuring energy use can be difficult but products such as Enigin PLC's Eniscope system provide live and historical energy use data so companies can take meaningful measures to reduce their carbon footprint.ADNFCR-2541-ID-19244526-ADNFCR

Thursday 9th July 2009

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