Energy Saving should be at the Heart of Business

ENERGY saving products and services should be at the heart of any business philosophy, claims one sustainability expert.

UK’s Carbon Trust managing director, Hugh Jones, told the Daily Telegraph that ignoring environmental concerns disregards customer demand along with upcoming legislation and what competitors are already doing.

Despite this opportunity, research by the Carbon Trust recently revealed two-thirds of companies admit they are not currently developing energy saving products. These companies are taking a big risk Jones told the Telegraph.

"The biggest driver in this is the battle to create competitive advantage and business value,” Jones revealed tot he paper. “Far-sighted organisations recognise new revenue and profit streams in this.

“The biggest driver in this is the battle to create competitive advantage and business value. It’s no longer about corporate reputation. Far-sighted organisations recognise new revenue and profit streams in this.”

According to Jones, it does not simply mean making goods more energy efficient, Jones explained: “It’s not about making products 10 per cent more efficient, but putting green at the heart of your business. It may well mean changing business models or getting into whole new services.”

Dan Welch, co-editor of Ethical Consumer Magazine, recently noted that eco products continue to rise in popularity, bucking the consumer trend in light of the recent recession. 

Photo by MRBECK

Thursday 24th February 2011


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